By Gemma Fraser
Head of content
“I can remember attending domestic incidents as a very young cop 30 years ago, and the answer would be that the husband or the male partner would be told to go and stay at his mother’s or a friend’s overnight, and that was it somehow solved,” recalls Sam Faulds.
“And I remember feeling distinctly uncomfortable that this is not right, he’s just going to go back and do it again.”
Thankfully, policing has moved on since those early days of her career – and though her modesty would maintain otherwise, the recently-retired detective chief superintendent has played a significant role in that.
As the former head of Police Scotland’s Public Protection Unit, Faulds (pictured above) has overseen countless initiatives introduced over the years to help protect women and girls from violence and sexual abuse, and also to help improve the experiences of those who have unfortunately become victims of these types of crimes.
“Society saw it as a behind-closed-doors thing,” continues Faulds.
“It’s funny when I speak to older aunts, older relatives, who’ll say to me, ‘if your team were around when I was young, he would have got the jail and my life would have been different’.”
Scotland in 2024 is very different to the country it was when Faulds joined the police in 1993.
Now the Disclosure Scheme for Domestic Abuse Scotland (DSDAS) gives people the right to ask about the background of their partner and find out whether they have been abusive in the past.
It also gives police the power to tell people they might be at risk.
And the issue is now a political priority, with the Scottish Government’s Equally Safe Strategy providing a focus on early intervention, prevention and support services to tackle the root causes of gender-based violence.
“It’s not that it didn’t happen before,” continues Faulds. “It did happen and was hidden away. Now it’s just not hidden away.
“We talk about it, and people will get arrested for it, and you actually see domestic cases going to the High Court, which was not a common thing unless it was murder when I was very young in the police.”
Despite being modest about her own personal achievements, when pressed on success stories the floodgates begin to open as she shares her reflections from her home in North Lanarkshire, while keeping one eye on her lively toddler.
Faulds admits to being “particularly proud” of Police Scotland’s That Guy campaign, the hugely successful crusade encouraging men to take responsibility for sexual violence against women by examining their own behaviour and that of their friends and others around them.
“It’s been stolen with pride by forces all over the world,” says Faulds. “They’ve all got their own versions of it.
“And that was something very different for the force when we first started to work on that with the comms team and marketing.
“I can actually remember putting it in front of Dep Graham [former deputy chief constable Malcolm Graham] – he at the time was in charge – and showing it to him and saying, ‘right, you need to front this up because it needs to be a man, and you need to front it up’. And he was like, ‘eh…’ because on first viewing it made people react.
“But that meant it was working. And he did front it up, and it was probably one of the most successful law enforcement campaigns we’ve ever seen.”
One of Faulds’ last jobs before she retired in August was to sign off Police Scotland’s latest That Guy sexual crime prevention campaign, which has just been launched as reports of sexual crime continue to rise.
Between April and September this year, 1,400 rapes were reported to Police Scotland, an increase of 19.5 per cent on the same period the previous year, and nearly 7,600 sexual crimes were reported in total.
Aimed at men aged between 18 and 35, the campaign continues the same theme as the original initiative launched in 2021, encouraging them to intervene and to stop a friend potentially committing a sexual offence.
“For how many years did the police, not just in Scotland but globally, tell women how to keep themselves safe?”, says Faulds.
“No. It should be about changing perpetrator behaviour and targeting perpetrators.
“We should be victim-centred but perpetrator-focused all the time. That’s the police’s role.”
The way Police Scotland now tackles online child sexual abuse and exploitation is another legacy left behind by Faulds.
“When I first went into post, we’d been given an HMICS (His Majesty’s Inspectorate of Constabulary in Scotland) report, a number of recommendations in it were really critical of us, and we didn’t have a particularly strong response,” she says.